OFFPOINT RSS

blog, fishes, inspiration, offpoint, people watch -

" God Is A Designer " -  Chris Do Logos are like people. They come in different shapes and sizes.  Some are well put together and pleasing to the eyes.  While others could use some TLC :D.  One of my favorite practices to find design inspiration is people watching.  The subtle curves of the human body can spark an idea that can be translated to a logo. It's critical to know what emotions you want a brand to convey via the logo.  The color, shapes, and layout should be chosen to tap into a certain psychology response that aligns with the company...

Read more