FAQs

FAQ'S - FREQUENTLY ASKED QUESTIONS

Thank You for making it this far! Our goal is to provide answers to any questions you may have about our brand. Below is a list of common questions and answers. Any unanswered questions, please feel free to email jcaze@paperxpencil.com.

Q: What does PXP even mean ?

A: PXP is an acronym for paper x pencil. The 'X' is a contemporary way to say AND.

Q: Do you guys sell paper or pencils ?

A: No we do not. I get it; it can seem confusing. Our brand name, paperxpencil is a metaphor for simple designs and fundamentals concepts.

Q: What is your design process ?

Discovery:
We collect information about the project, analyze competitors, and audit the existing identity to clearly understand the task and have a strong foundation for the upcoming work.
‍
Visual positioning:
Based on the competitive landscape and the target audience, we create a visual positioning of the brand. We go through several exercises to define the critical characteristics of the future visual brand identity.
‍
Brand mood and attributes:
This phase is vital for identifying a cloud of attributes such as adjectives and nouns and then group them. And then, we prepare mood-boards for each of the logical groups.
‍
Style guide:
Our final output is a visual brand identity guide that combines all basic visual assets like logo, wordmark, typefaces, and other materials in one delivery. It allows our startup clients team to have a single source of truth and set some rules for visually consistent use of the brand across all touch-points, starting from marketing websites, social media, product design, and more.

Q: How long does it take to design a logo ?

A: It depends on the information that is provided. If the brand values are clearly defined it typically takes between 2 to 4 weeks. Please contact us with pertinent details and I'm sure we can create something legendary.

Q: What if I don't like the final design ?

A: We have a 100% guarantee. There won't be any surprises as we will be communicating with you during the entire design process. With multiple revisions we will ensure you are satisfied!

Q: How much is this going to cost ?

A: Our pricing is hourly based. It can be as low as $250 or as high as $3000. Essentially depends on what information is provided (i.e. sketch, colors, slogan) and the type of logo you need (wordmark, icon-based, symbols and badges). Each type demands a specific time frame to produce quality work that fits your company values. It's best to request a free custom quote.

Q: Can I use or copy artwork from this site ?